Scent marketing uses fragrances to create an emotional connection with customers, enhance their experience, and influence their perception of your brand or business. This marketing technique has been used for decades most often found in the hospitality and retail sector. International companies often use their own custom scent so that customers can immediately associate the smell with the company. In Manila and in the Philippines, scent marketing has already been used by international hotels and iconic hotels like Manila Hotel. Scenting and Scenting Services are becoming a popular way for brand recognition and as a method of marketing. Bella Home Living has scenting services for lobbies, scenting machines for toilets, offices.
By targeting the sense of smell—one of the most powerful and emotionally connected senses—scent marketing can shape how customers feel and remember your brand, often leaving a lasting impression.
Why or How Does It Work?
1. Elicits Emotion
Emotion is one of the most powerful forces that affects a person. You can never forget moments where you were extremely happy or angry. This works the same way with scenting. More often than not, when you feel a very strong emotion, during that time you were also smelling something. Because of this, your brain connected that emotion to that smell. And so every time you smell the exact same thing, the emotion is also brought up. This is why hotels and retail stores use custom scents so that only that scent will remind their customers of them.
- Increased time spent in your store or facility.
- A more memorable and positive experience.
Example: A hotel lobby with a signature fragrance evokes a sense of luxury and comfort, encouraging guests to associate the scent with the brand.
2. Encourages People to Stay in Your Space
When we smell something bad, our first reaction is to turn our heads and move away from the source of the smell. The exact opposite happens when we smell something good. We look for that good smell and want to stay in that area for as long as possible. Ultimately, the longer a person stays in your area, the better it is for you and your business.
3. Boosts Brand Recognition
Once your custom scent is associated with your brand, there is almost nothing that will break that connection. And so if a person smells the same thing again at a different location, the first thing that person will think of is your brand and is reminded of your products and services which leads to…
4. Increases Sales and Revenue
Scent marketing can directly influence purchasing behavior. Research shows that appealing scents can:
- Increase customers’ perception of product quality.
- Create a welcoming environment that encourages spending.
Example: Retail stores use scents like vanilla or citrus to make shoppers feel relaxed and confident, leading to longer browsing times and increased sales.
Getting Started with Scent Marketing
Bella Home Living makes scent marketing as easy as 3 steps.
- Choose from our pre-made custom scent list OR give us a scent that you want us to match!
- Let us ocular your space so that we may suggest the appropriate scenting diffuser machines for your space and within your budget
- Once an agreement has been met, we will lock that custom scent to your brand and its now exclusively for your use
Thats it! Message us to learn more about how Bella can help you with your scent marketing or if you just want us to demo. We are located in 9635 Kamagong St. Makati City, Philippines